Reputica management includes monitoring reputation, addressing any content or customer feedback that could damage the brand, and using strategies to prevent and solve problems that could damage an entity's reputation.

The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward. ORM is important for maintaining transparency.

It is not only about managing content in search engines. It’s also about managing negative business reviews and encouraging happy clients to contribute more positive feedback.